Product review: The best prenatal apps and best apps for postpartum mums

In today’s digital era, one thing mums-to-be have access to that our mums didn’t have are a range of amazing apps. A whole world of information and productivity apps are available at the touch of your fingers. Of course, they don’t replace the expert advice from your midwife or doctor, but at 2.00 am when you’re awake with terrible heartburn and the rest of the world is sleeping, you can seek comfort from some of the best pregnancy apps available online. Social Mama founder, Elisha Fiorentino reveals the top apps she used while being pregnant.

Everyone’s pregnancy journey is different. There are some baby mama’s that spout off the joys of growing another human being and feel glowy and dewy with amazing skin and hair, while others spend the majority of the time slumped over the porcelain bowl praying for death. No matter what your experience, it’s part amazing, part terrifying, but definitely exciting. Whether you’re pregnant and looking for prenatal support or a postpartum mum who’s toying with the idea of having another child, our Social Mama community hopes you will find these prenatal apps helpful during your pregnancy journey.

Social Mama Community’s Favourite Pregnancy Apps

What to expect WTE

You’d have to be living under a rock not to hear of the best selling book “What to Expect When You’re Expecting!” Now the book is available in app form and is interactive. You can follow the guides to pregnancy day-by-day, even right down to hour-by-hour. Enter your due date and it personalises your content just for you—the latest news, health info, a daily tracker. Elisha loved the pregnancy tips and the easy to understand videos that talk about the changes your body experiences.

Download: Pregnancy & Baby Tracker WTE


With more than 30 million downloads, the Social Mama Community had to see why the Pregnancy+ app was so popular. The images are beautiful and Elisha enjoyed watching the development stages of her pregnancy. “The tips it provided were super helpful and relevant. It also helped me keep track of my appointments. As a first time mum-to-be, it’s been really interesting. This has definitely been one of my favourites and I’m sure my workmates have appreciated the “My baby is the size of an avocado,” and “My baby is the size of a mango” updates,” said Elisha.

Download: Pregnancy+ app


Elisha found this app really informative and it offered fairly similar functions as Pregnancy but this app stood out for its hospital bag check-list which helped Elisha put a plan in place to help work out what she needed in her hospital bag.

It also has a newborn essential list which is a must-have and a contraction counter, kicks timer and weight tracker.

Download: Sprout

If you’re a postpartum mum and baby has already arrived, Elisha has already researched the best apps for first-time mums.

The Wonder Weeks

This app has won multiple awards and is described as a game-changer for parents. It features information on the developmental stages and what to expect as your baby grows. It also has a diary to track bub’s development—milestones, sleep, toys, notes. It even includes a Wi-Fi baby monitor and classical music.

Download: The Wonder Weeks

Baby tracker – Newborn Log

If you’re a busy parent, Baby Tracker is the easiest way to track baby’s daily habits, health and all those exciting first poo, first bath, first smile. Feedings, nappy changes and sleep patterns can be recorded with a one-handed tap and keep all of the important information in the one-place. There is a photo gallery for all those images you want to capture the moments forever, medical log to track temperature, vaccinations and medications.

Download: Baby Tracker

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